Management

Tighten Up Your Elevator Pitch

22 Oct, 2014 By: Robert Green

CAD Manager's Toolbox: New book teaches readers how to condense communication.


Being able to condense a complex set of issues into a clear, concise explanation is a skill that all CAD managers should develop. Because we spend so much time talking to people who don't really understand the technical aspects of what we do, the burden is on us to communicate in a way that those people can understand. And, condensing everything into a compact "elevator speech" allows you to start conversations that can lead to more thorough understanding.

The New Elevator PitchIs this communication style a gift? No — it is a skill that any CAD manager can develop. In his book, The New Elevator Pitch, author Chris Westfall provides cogent strategies and exercises for crafting condensed streams of communication for any type of business professional.

For those CAD managers who say, "This book is all about making a sales pitch," I'd point out that asking for new software, training, or workstations is basically a sales pitch, isn't it? And like anything else you may ask for, making a great pitch to your boss will help you get what you want. After all, your management team can't approve a request that you haven't made, or one that they don't understand.

There is additional coverage in this book about social media pitches that may or may not be relevant to you, but the overall concept of sending a carefully crafted message to the person you're trying to persuade is exactly the sort of communication skill CAD managers should strive to develop.

If you believe that being able to communicate better with those around you can help your career as a CAD manager, consider reading this book and working through its exercises.


About the Author: Robert Green

Robert Green

Add comment

Note: Comments are moderated and will appear live after approval by the site moderator.

AutoCAD Tips!

Lynn Allen

In her easy-to-follow, friendly style, long-time Cadalyst contributing editor and Autodesk Technical Evangelist Lynn Allen guides you through a new feature or time-saving trick in every episode of her popular AutoCAD video tips. Subscribe to the free Cadalyst Video Picks newsletter and we'll notify you every time a new video tip is published. All exclusively from Cadalyst!

Follow Lynn on TwitterFollow Lynn on Twitter


Poll
Which device do you typically use to read Cadalyst.com content?
A desktop computer / tower workstation
A tablet
A smartphone
A laptop or mobile workstation
I regularly use both a desktop computer and a smartphone for this purpose
I regularly use another combination of devices for this purpose
I prefer to print out articles from the website and read them on paper
Submit Vote



Download Cadalyst Magazine Special Edition