Management

Wacom to Concentrate Efforts on Human-Interface Technology

17 Sep, 2007

Developer of pen-tablet devices and technology redefines corporate vision in conjunction with company's 25th anniversary.


Wacom announced a new brand concept and corporate vision focused on achieving broader adoption of the company's pen-tablet technology within the consumer sector, as well as expanding the use of pen-based devices for business-computing applications.

The new brand, which was unveiled in conjunction with the celebration of Wacom's 25th anniversary, is highlighted at Wacom's redesigned Web site.

"To support our brand awareness, we have developed the concept 'Open Up, Sense More' to act as a focal point for the company brand and the next phase in our growth," said Wacom president Joe Deal. "Wacom invites people to embrace technology to explore new forms of communication and find new ways to express themselves."

Wacom reports that it plans to augment its service to the home- and business-computing markets by developing technology that includes advancements in human-interface devices.

"This is a tremendously exciting time for Wacom as we are initiating programs that embrace the future and myriad uses of our human interface technology," said Deal. "We have focused our efforts on offering innovative and highly intuitive products, not only to the professional photographer, designer and artist, but also to the home and business user."

Wacom also launched a new line of pen tablets for the consumer market, called Bamboo. Find more details at www.wacom.com/wacombamboo.


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