If Ryzen Wanted to Win the China Market







If you are not or not interested in Chinese users, you would never find a prominent problem accompanying with Microsoft products, since Windows 8 released. Obviously, the thing is that Microsoft (China) wanted to degrade the qualities of Microsoft Windows from aspects. They started to mess the fonts when Windows Vista was released in 2007, yeah, I remember those days, when I sold Windows Vista based computers, such as laptops from Lenovo, HP and so forth, I found the characters looked even ugly and dirty for simplified Chinese edition. This problem did not happen to other language editions (including traditional Chinese and Hong Kong Editions). Since Windows 8 released, another trick made by Microsoft (China) is the poor translation quality. As you can see clearly from the above pictures, they refer to the end Chinese users with 你 (similar as German vocabulary 'du', less respectful salutation) instead of former used 您 (similar as German vocabulary 'Sie', respectful salutation). But you can still see that thanks to the Microsoft Taiwan, users from Hong Kong SAR, Macau SAR and Taiwan could also be saluted as '您'. Maybe software privacy in China is the very reason, but it is very unfair for the users who purchased the computers preinstalled with Windows products, especially nowadays laptops and tablets are more and more popular on China market. This thing is even worse, because it would further anger some (but not few) Chinese users (especially when they spent the same or higher price than Hong Kong and/or Taiwanese users for the computers with the same or similar models) and keep them away from getting in touch with Windows 10. Apple never did something like that, so Macintosh would also have room to enter comparably more easily than before. That might be also the reason why Chinese users stick to Windows 7 no matter in what ways they would manage Windows 7 to work on their new computers. AMD Ryzen processors lack the support of Windows 7 from Microsoft, that might pour the cold water towards the China market, because it is hard for them to manage the Windows 7 work well on the newly bought Ryzen based computers. They would easily switch back towards Intel processors. That is not a good news towards AMD Ryzen in China. Please do not tell a fish to fly or a bird to swim, so please do not tell Chinese users to use products they could hardly accept from aspects. So I suggest AMD to provide some workarounds on the system level of Ryzen based computers, or some tricks within the firmware fooling the Windows believing that they are running on the legacy processors rather than Ryzen. This could please those users not only Chinese but also from all over the world who stick towards Windows 7 without easily persuaded to change.