Autodesk Gallery Exhibit: Ferrari Design Contest


The Autodesk Gallery at One Market in San Francisco celebrates design — the process of taking a great idea and turning it into a reality. With about 60 different exhibits regularly on display that showcase the innovative work of Autodesk customers, the gallery illustrates the role technology plays in great design and engineering. Autodesk Gallery Ambassadors conduct gallery tours as a sideline to their day jobs. The tours provide employees with opportunities to practice public speaking in front of small groups.

The Ferrari Design Contest exhibit is one of the first exhibits that you see when you exit the elevators on the 2nd floor of our One Market office in San Francisco:


  • Ferrari // more
  • Hongik University // more
  • Sahngsook Lee
  • Cheong Ju Kim
  • Dre Ahn


Ferrari bills itself as Italian excellence the rest of the world can only dream of. Anyone who knows anything about cars is certainly familiar with the Ferrari brand. This year (2017), Ferrari is celebrating its 70th year of excellence in automotive design and manufacturing.

In 2011, Ferrari challenged today's students to design tomorrow's super car. In response, students from 50 of the world's most prestigious automotive and transportation design schools and universities were invited by Ferrari to take part in the World Design Contest. It was a dream assignment: using technology and materials from this millennium, the teams set out to design the legendary car maker's offering for the next one.

The design parameters were of the sort the students would likely never see again:

  • Create a car extreme in its architecture and performance.
  • Make it super-light, super-fast, ecologically responsible, and technologically superior.

In short, design the Ferrari of the future.



The winning model from Hongik University in Seoul, South Korea, shows the winning teams' emphasis on interior detailing in addition to more functional concerns.


The students were able to leverage Autodesk software at every step of the contest:

  1. Designing the car was a collaborative effort among team members with each contributing to the design as it progressed from sketches to renderings to the final model.


  2. Converting the team's clay model into a polygonal model and importing it into Alias using a 3d scanner, the team was able to refine the model (mesh data) in preparation for Class-A surfacing


  3. The team used Alias to further refine the body design, ensuring the optimal aesthetic shape and surface quality, as well as continuous curvature.


  4. The digital model was imported into Showcase (today, automakers use VRED) from Alias to create final presentation imagery and video. Experimenting with various colors, textures, and light sources, the team created photorealistic visualizations of the winning design


I like that the students embossed their names in the taillights of their model:


Thanks to the Autodesk Gallery team for the descriptive text for this blog post.

If there was ever an item featured in the Autodesk Gallery that I got to take home, this would be the one. Go ahead, visit the gallery and check out the model for yourself.

The Autodesk Gallery in San Francisco is open to the public on Mondays, Wednesdays, and Fridays from 10:00 am to 5:00 pm. There is a guided tour on Wednesdays at 12:30 pm and a self-guided audio tour available anytime. Admission is free. Visit us.

Competition is alive in the lab.